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《111-2_GHRM507》Lung Soon Fishing Company Field Trip Explores Industry Challenges and Opportunities

Date: March 28th, 2023


Students from the Consulting Methods and Practice class recently took a field trip to Lung Soon Ocean Group headquarters to gain insights into the company they will be collaborating with for their semester project. On this trip to the Qianzhen fishing harbor, the class had the opportunity to tour the storage facilities and flagship restaurant at the company offices under the guidance of Professors Chien-Yuan Sher and Heng-Yen Chang, and Lung Soon representatives Mr. Kent Lin, the managing director, and Mr. Spencer Hsu, the overseas manager.

In the processing and storage facilities, the class got to see factory workers handling freshly caught fish. They also got to learn about different fish species and where to catch them, as well as visit one of the super frozen storage rooms which is operating at minus 60 degrees Celsius. Afterward, the tour continued at the SoonYi tuna restaurant, where the group attended a company presentation to dive deeper into their consulting project.

The managers gave the students a brief introduction to the different brands under Lung Soon, including their restaurant chains, supermarkets and loyalty app. Emphasizing the significance of sustainable practices within the fishing industry, they also outlined their mission to promote tuna-eating culture. Furthermore, the class learned about the company’s operation strategy, its boats and fishing capacities, and various seafood products. The managers also explained the company’s goal of waste reduction, as well as the impact of the COVID-19 pandemic on sales trends.

Lung Soon’s CEO, Mr. Chih-Yuan Wang, was fortunately available to share a few words with the class. He illustrated that the company has valued solving problems within the industry since its foundation in 2008. He also shared some career advice and insights into the company’s growth journey. The field trip ended with a Q&A session, where the consulting class teams discussed the company’s overseas expansion priorities. The students expressed their ideas and the company managers provided additional directions for the consulting project, which the class will work on over the coming months.

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