Guest speaker: Ms. ELAINE LEE (李婉瑜), Project Manager, Quality & CSR System Division, Corporate Quality Policy Center, PEGATRON Corporation

On Wednesday, November 24th, 2022, Ms. Elaine Lee, Project Manager PEGATRON Corporation visited the Strategic Management class and delivered a talk on "Business Culture Strategy in ESG perspective”. This is an appealing topic in the business strategy domain that attracts both scholars and managers. ESG (Environmental, social, and governance) is defined as a business model that emphasizes social responsibility to build long-term financial sustainability and deliver long-term value through effective engagement with all stakeholders. Since all businesses seek profits, but today's investors and shareholders want to see businesses making efforts to make the world a better place as they generate those profits. Therefore, businesses are striving to integrate ESG into their business strategy and routine operations with the development of a business culture strategy for long-term development in the international market.

Ms. Elaine has almost 20 years of working experience in different positions and more than 10 years abroad working experience in Australia, Indonesia, and Vietnam. Currently, she holds the CSR system manager at PEGATRON Corporation. Therefore, she has a solid background and understanding to share about business strategy from an ESG perspective, especially for corporations working in different countries with diverse cultures. In order to penetrate the foreign market, businesses need to investigate and understand the host country in terms of various aspects including culture. An international business strategy refers to planning and focusing on doing business in a foreign market. By integrating cultural elements in the ESG agenda at different levels and dimensions of business strategy, the company can create competitive advantages and ensure sustainable development.

In her speech, Ms. Elaine mentioned the business mission, vision, business activity, human capital development, and compliance regulations in the relationship with the business culture with the embeddedness of ESG perspective that associates with each other. She also provided a lot of interesting real cases that she experienced as examples with specific lessons in dealing with challenges stemming from the cultural differences between business culture and local culture as well as overcoming the language barriers. Students proactively engaged in discussions with Ms. Elaine about the topic. Especially, students cared a lot about the issues related to human resource management as their major such as how to work with employees in different cultures, and how to manage and develop employees to become the human capital of the organization based on the forms of business culture in harmonization with local culture. The speech and discussion definitely helped students in the human resource management major have more insights about the interaction among business strategy, human resources management, and culture in the perspective of ESG for sustainable development.