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《110-2 Program Event》‘Career Networking event’, June 12th, 2022

On June 12th, 2022, the SA, School of Management, conducted the highly anticipated Career Networking Event for the students of GHRM MBA and IBMBA. The event was organized in a talk-show manner with 5 guest speakers that covered a wide range of topics including Marketing, Branding, working in Taiwan, and so on.

The first speaker for the session Dr. Florian Fuhl, CEO/Chairman of the Board at BSH Bosch and Siemens Home Appliances Group in Taiwan talked about “Marketing Strategy: How to Sell a Product If There Is No Market?”. Dr. Fuhl is an expert in his field and he shared some of the challenges of introducing products in a new market. He shared the importance of conducting a landscape analysis to understand consumer behavior, distribution channels, etc when entering a foreign market. He shared his experience of introducing the Bosch Dishwasher in the Taiwanese market which initially didn’t have a demand for it. However, the company used its marketing strategy to educate the consumers and make them aware of the benefits of the product and simultaneously designed its campaign with the slogan “Your family deserves your time, your dirty dishes don’t” to change the perceptions of the consumers. He further shared the challenges of being a CEO, especially in a multicultural environment, and encouraged students to be open to new experiences and cultures.

Gogoro is becoming an increasingly popular brand in Taiwan and therefore it was an honor to have Mr. Kirk James, Chief Brand Officer at Gogoro Inc., talk about “Branding Power and Its Importance on the Market”. “Brand connects dots, Brand creates values, and Brand Drives Change”, shared Mr. Kirk. He emphasized that the brand has the ability to transform the way we use energy and to encourage change on a personal level. Companies, therefore, need to look at problems and identify the unique opportunity to then create a brand strategy based on it. Mr Kirk shared the importance of using technology and innovation to affect change in consumer behavior which can affect the environment. Brand should affect all aspects of the consumer experience and he illustrated how Gogoro has been successful at doing so, with its motto of “Smarter Vehicles-Smarter Energy”.

After a short lunch break, the session resumed with Ms. Saiana Andreeva, Sales Manager at GIGABYTE and GHRM MBA 105 Alumnus who shared her experience of working in Taiwan. She shared tips to find jobs in Taiwan for foreigners, like using online platforms like 104.com.tw or 1111.com.tw and focusing on improving Chinese language skills to have more opportunities. Some of the problems that she had to face while looking for a perfect job in Taiwan were mostly related to language barriers and cultural differences. However, she still chose to stay in Taiwan to work as there are also multiple benefits of working here. The strong labor laws, international experience, friendly working environment, and monetary bonuses are some of the reasons why foreigners would prefer working in Taiwan. Moreover, to have a fruitful working experience one can focus on developing certain skills like being adaptable and flexible to the culture of the country and showing perseverance in their ideas and opinions.

The fourth speaker, Mr. Trent Prestegar, Product Marketing Manager at Supermicro Inc. and IBMBA 99 Alumnus, gave the students an insight into the workings of a ROC Employment Gold Card and how one can get it. The Gold card is designed to attract foreign talent to work in Taiwan that offers multiple benefits to its holder including permanent residency and an open work permit. As it is highly desired, the Gold card has certain basic requirements that seekers must meet, such as having a salary over NT$160K and being an expert in a particular field. Mr. Trent highlighted that applicants should provide all relevant documentation and to have a faster application process, they should apply while in Taiwan.

The final speaker of the session, Jan Šťáva, Product Quality and Reliability Engineer at STMicro electronics and GHRM MBA 106 Alumnus, joined virtually and shared valuable insight into the Job position of Quality & Reliability and provided some tips for Job Seeking in Taiwan. Quality engineer positions and job roles can differ based on each company or location; however, the key idea is to uphold and keep a check on the product or service quality. Mr. Jan shared some tips that generally applicants overlook such as including all the language abilities irrespective of the popularity of the language or level. Similarly, mentioning the relevant soft and hard skills for the job is also beneficial. He also encouraged students to not get discouraged by the job requirements and apply anyway. Getting to know the company before applying and applying for jobs that are not published on the portals yet is also a good idea to be an early applicant.

The speakers answered the questions posted by students and the session was concluded. The Career networking event was a success and we hope the students got an excellent opportunity to interact with and listen to experts from diverse fields.

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