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Guest Lecture by Marketing Specialist John Murn


On 4th May 2020, students from GHRM650 International Marketing and IB604 Business Strategy had a special chance to attend a guest lecture delivered by John Murn. The lecture revolved around a subject that draws much recent attention: “How brands and retail businesses are responding to COVID-19 outbreak?”

John Murn is the co-founder of All Hands Taiwan, a network platform that works to increase the availability of insights and information to all professionals in Taiwan. John is also a Marketing specialist with more than 10 years of experience.

John started his talk with an amusing advertisement from GEICO that aroused the class’s interest on brand positioning. He then gave out a short in-class assignment to raise students’ awareness of the importance of Brand Positioning in Marketing. The lecture continued with insights into how businesses spiced up their marketing strategies amid the COVID-19 pandemic.

After having a close look at recent successful marketing case, John drew the class attention to the impact of COVID-19 outbreak on American retail businesses with clear and up-to-date statistics. John concluded his lecture with an open discussion on the potential changes caused by the COVID-19 outbreak on future customer behavior. Different speculations and assessments was presented by students of GHRM650 and IB604, bringing an interesting end to the guest lecture.

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